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Career

Intention Setting Time for 2020

January 6, 2020 by Jim Peacock 10 Comments

It is my intention setting time where I choose
“3 Words to Guide Me in 2020”.

Intention setting
——–Sunrise picture I took in Hawaii in 2012——-

This intention setting process of choosing 3 words takes a few months of processing and pondering. I spent some time at my last retreat reviewing my journals to see what types of things I was writing about and thinking about. As I listened to the news, podcasts, YouTube videos, TedTalks, read the paper and books, I paid attention to which words or themes were jumping out to me.

It’s interesting that most of my words seem to simmer to the surface rather than jump out at me. The power of simply thinking about things to create an intention setting framework in my day is important. 

Recently, I met with a new business coach for a complimentary session as I am thinking about starting that up again, and she required that I answer some thought-provoking questions before we met. That helped simmer more thoughts.

I am also looking to update my website as I have outgrown mine over the past 10 years and that person also asked many questions about where I want to be in 3-5 years, which also helped me “simmer more thoughts” leading to my intention setting for 2020.

Here are my 3 words for the past four years which helped me set my intentions daily throughout the year.

2016 – Health ★ Mindfulness ★ Focus

2017 – Intentional ★ Authentic ★ Wellness

2018 – Reach ★ Capacity ★ Consistency

2019 – Gratitude ★ Purposeful ★ Reflection

My Three Intention Setting Words for 2020

intention setting 3 words to guide me

Philanthropy

I ended 2019 with giving a young man 3 complimentary sessions which carry over into 2020. I had been thinking about the word “giving” and he came along and needed some help making his next career move. I love the feeling of being able to give back to my community in some way. This is a great start for my word ‘philanthropy’.

Definition: Goodwill to fellow members of the human race. An act or gift done, or made, for humanitarian purposes. Altruistic concern for human welfare and advancement.

When I looked up the definition of philanthropy I found it meant more than giving money. As I look to 2020, I want to give more of my time, energy, and resources this year. If just feels right…which is how I choose my words. It has to “feel right”.

Rebalance

I love what I do and I love to share lots of free career content across a variety of platforms and mediums. One thing I want to do is to identify the areas that are having the biggest impact and keep doing them. For those things I do that have limited impact, I will reduce or remove. I am also trying to rebalance my work week to be closer to a 32 hour week compared to the 40+ I have worked over the past 10 years. I want to consider how and where I spend my time daily.

Strategic

I knew last year my effort and energy (and resources) were going to my book. This year I want to be more strategic with my efforts. Not the least of which is to update my website. It was done 10 years ago and tweaked 3 years ago, but I’ve really outgrown it. This is just one example of me being more strategic. I also want to identify new markets to make a presence in, like New Brunswick and Ottawa, National College Transition Network (which I attended in November), and more. 

Have you chosen 3 words to guide you?

Have you created goals for 2020?

If so, please share them here.

Jim Peacock is the Principal at Peak-Careers Consulting and writes a weekly career news email for career practitioners. Peak-Careers offers discussion-based online seminars for career practitioners focused on meeting continuing education needs for CCSP, GCDF and BCC certified professionals as well as workshops for career practitioners and individual career coaching. He is the author of A Field Guide for Career Practitioners: Helping Your Clients Create Their Next Move

Sign up here to receive my  TOP 10 TIPS WHEN WORKING WITH AN UNDECIDED PERSON.  You can also receive the career practitioners newsletter which includes a variety of career topics, industry news, interesting events, and more. 

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Filed Under: Career Tagged With: 3 words to guide me, intention setting, three words to guide me

Book Reviews in 2019

December 9, 2019 by Jim Peacock 4 Comments

Book Reviews from my bookshelf

book reviews.Books on a bookshelf

I write short book reviews whenever I finish a book and post them on my website. Thanks to a couple of other colleagues who are voracious readers, I am now also posting in Good Reads occasionally. Each December I like to reflect back on the books I’ve read in 2019 and seek recommendations from you.

For me, writing down my book reviews makes it (a) easier to remember as a visual & kinesthetic learner and (b) easier to share recommendations with others when the time is right.

Below I have three categories of book reviews.

  1. Marketing / Business
  2. Career
  3. Personal …just for fun

I have also found a few quotes regarding books that I like.

Note: I’ve given 1 or 2 short sentences for each book but you can read the entire book reviews by clicking on the hyperlinks.

I Never Met a Book I Didn’t Like. Jim Peacock (this is almost true…I have had maybe 2 or 3 books I actually did not finish in my lifetime…one was Moby Dick 🙂

MARKETING / BUSINESS BOOK REVIEWS

I like to learn from others in the PR and marketing and business world. Being a Solopreneur can be difficult but having experts around me makes my job easier. I always pick up tidbits from each of them.

PR Works! How to Create, Implement and Leverage a Public Relations Program for your Small Business. By Nancy Marshall, the PR Maven. If you are a small business person and want to get yourself onto the right direction for growing your business, then you need to read this book.

It’s Your Ship  By Captain D. Michael Abrashoff. Read this in December 2019 so it missed that newsletter. I have been doing some research into “stay interviews” which are done while employees are still working at your company versus “exit interviews” when you ask them “What went wrong? What could we do better?” This book is what was recommended by someone in a Facebook recruiter group I am in as one of the first books that talked about putting employees first and asking them what they think.

“A reader lives a thousand lives before he dies . . . The man who never reads lives only one.” – George R.R. Martin

CAREER BOOK REVIEWS

White Fragility: Why It’s So Hard for White People to Talk About Racism. By Robin Diangelo. I included this book here because it has really challenged me. Most of our American culture is run by whites which means that polices, laws, and interpretation of them is white focused. So challenge yourself and read this book.

Find Your Why  By Simon Sinek. A Practical Guide For Discovering Purpose for You and Your Team. With David Mead and Peter Docker This book had been recommended to me by a number of people and is all about how you figure out your WHY

 

The ONE Thing By Gary Keller with Jay Papasan. The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. This book was recommended to me by my business coach (Thanks Mandy). Yep, it is a great book at focusing your efforts and energy to ONE thing that is the most important thing to you now.

 

Brain-Based Career Development Theory by Imants Jaunarajs, Jodi Pavol, and Erin Morgenstern.  Technically I read this book in December 2019 but it missed the Book Reviews newsletter so I’m sharing it here.  Here is the 1st of 6 big takeaways from the workshop and their monograph.
The brain can only handle 4 pieces of information in the prefontal cortex, two is best. This means we need to work hard to focus on 1 major task at a time. Most of us have many more thoughts going on at once.

“Think before you speak. Read before you think.” – Fran Lebowitz

PERSONAL..Just For Fun BOOK REVIEWS

Grandma Gatewood’s Walk by Ben Montgomery. I just finished reading Grandma Gatewood’s Walk about a  67 year old grandmother who was the first woman to thru-hike the Appalachian Trail. I love the outdoors and have walked 1800+ miles of the Pacific Crest Trail and pieces of the AT but was blown away and inspired at the same time with this woman who walked the AT at 67 years old, then again as a thru-hike, AND again in sections

A Widow for One Year. By John Irving. This is my second John Irving book in 2019…there was a sale at a bookstore. The author is an edgy guy and not afraid to write about sex 🙂  Not dirty sex or porn, just the struggles of sex and the complications of it at times. I enjoyed both books.

Becoming By Michelle Obama. From the South Side of Chicago to the Whitehouse. What an amazing journey.  What I loved about this book was the insight into how Michelle Obama thinks and her passions.

Zen on The Trail: Hiking as Pilgrimage  By Christopher Ives. Thanks to Howard, my backpacking buddy, who sent me this book. This is often how I feel when backpacking…on a zen hike.  He captures so many moments when I am walking and seeming lost in thought – mindful – clear – simple – slowed down

 “Books are a uniquely portable magic.” – Stephen King

Oh yeah, I almost forgot…I published my book this spring too. A Field Guide for Career Practitioners: Helping Your Clients Create Their Next Move

You can can check out what others think of my book on the above link. I’m quite proud of it, but I could be biased.

There are more books that I read in 2019 and you can see them all by going to my website. And if you’d like to make a recommendation for me in any of my categories…please do, I’m always looking for the next great read.


Check out my interview with four other book reading friends.

Jim Peacock is the Principal at Peak-Careers Consulting and writes a weekly email for career practitioners. Peak-Careers offers discussion-based online seminars for career practitioners focused on meeting continuing education needs for CCSP, GCDF and BCC certified professionals as well as workshops for career practitioners and individual career coaching.

He is the author of A Field Guide for Career Practitioners: Helping Your Clients Create Their Next Move and the recipient of the 2020 Kenneth C. Hoyt Award from the National Career Development Association.

Sign up here to receive my  TOP 10 TIPS WHEN WORKING WITH AN UNDECIDED PERSON.  You will also receive the career practitioner’s weekly email on a variety of career topics, industry news, interesting events, and more. 

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Filed Under: Book Reviews, Career Tagged With: book reviews, career books

Cannabis Jobs Continued

November 11, 2019 by Jim Peacock Leave a Comment

Cannabis Jobs: A Growth Industry (Part 2)

cannabis jobs
– – – – – -Photo thanks to Cytis @Pixabay – – – – – –

Two weeks ago, I wrote about two of four major areas I identified for cannabis jobs; Administration and Cultivation / Agricultural positions. (Read it here)

This week I will share my thoughts on the Processing and Retail cannabis jobs. Who knows if there will be a third as I have discovered so many other cannabis jobs in this industry to cover like graphic design, consulting, security, and more.

“...some economists and investors  believe the legal marijuana industry could overtake manufacturing by 2020.”

“34 states have legalized medical marijuana and there are over 211,000 full-time jobs across the country”.

Note: Be aware that not all states have legalized cannabis and each state’s laws can be quite different with regards to medical marijuana and adult use marijuana. My thoughts here are focused on job skill sets and the cannabis careers / occupations available.

This is a new and growing industry (no pun intended) that will have many pain points. But where there are pain points, there is opportunity. As pointed out in a recent 60 Minutes TV show, the cannabis industry in California is so regulated that there is still a large black market with lower priced products. And because it is legal in the state, there is little the police can do to control the black market. Like any new law this complex, there will be lots of growing pains.

Last week I looked at some of the administrative type positions from CEO, accountant, marketing, and others as well as some of the agricultural type positions such as “cultivation technician” and “grower”. Many jobs are looking for transferable skills from a variety of other businesses, some are very specific skills such as botany, and many are manual labor / high school diploma required…often with no criminal background.

Today lets look at these other two areas for cannabis jobs, processing and retail.

3] PROCESS STAGE

The processing state is taking the cannabis product that is grown and “doing something” with it. I could be simply packaging it up, converting it to edibles, or even selling it to other companies who will sell it. Not all companies grow their own. This makes it difficult to control quality…which opens up another type of occupation in this industry, “quality control” at the business level and possibly at the state level.

For now, lets just look at a few jobs I found posted online so you can get a sense of skill sets they are looking for.

The Processing Assistant (could be called Production Specialist too) provides the daily care and focused attention necessary to process and package clean, potent, safe medicine for our patients.  Also in this area could be Packaging Specialists. (See 2nd job description).  Post Harvest Manager position (3rd one) is really looking for people with managerial skills and quality control experience…just like many other positions. 

These companies need everyone from Chemical Operators (see below) to Chef’s, as many places are providing baked goods and other food products for customers.

Here is an actual position I found recently that is looking for a strong science background. In particular, strong lab skills. Even looking for 1 year experience of “refining oil” 🙂  

CHEMICAL OPERATOR

Qualifications and Experience:

  1. Have bachelors of science in a science field preferably chemistry or biochemistry
  2. Basic knowledge of lab procedures including chromatography.
  3. Expertise in subcritical and supercritical CO2 extraction methods as well as the purification, separation and isolation of various compounds of cannabis;
  4. Hands-on laboratory experience with decarboxylation, winterization and short path distillation/fractional distillation;
  5. Must have a strong work ethic and ability to work well on a team.
  6. Must be able to keep confidentiality and proprietary information secure
  7. Ability to lift 50 pounds.
  8. Ability to stand for a full, eight-hour shift.
  9. Must have a reliable form of transportation.
  10. Must be authorized to work in the US
  11. Must be able to pass a background check as required by OAR 333-008-1710 through OAR 333-008-1800

Required experience in years:

  • Laboratory Chemical Processing: 2 years
  • Refining oil: 1 year
  • Tending to solvent extraction equipment: 1 year
  • Writes and optimizes SOP: 1 year

Here is a job description for a PACKAGING SPECIALIST.
This looks like more of an entry – level position, which like many businesses, are looking for production and quality work.

The Packaging Specialist is responsible for packaging pre-rolls for distribution to dispensaries throughout Nevada.

  • Package pre-rolls for distribution
  • Meet or exceed daily production goals
  • Track progress against the daily/weekly packaging targets
  • Monitor packaging inventory levels to ensure there is sufficient supply of packing materials in stock
  • Identify and escalate risks and issues to the supervisor for quick resolution
  • Work with Quality Assurance & Fulfillment Specialist to ensure optimal production

Attributes of a Successful Candidate (not so different than many businesses)

  • High integrity in handling sensitive and confidential information
  • Dependable, punctual self-starter who holds him/herself accountable to quality, schedule, and daily production targets
  • Attention to detail with an eye for consistent quality
  • Proactively identifies ways to increase efficiency and daily output
  • Thrives in a fast-paced environment

Commitment

  • Full-time

Salary: $15.00 /hour

Seeking: Experienced PRODUCTION SPECIALIST

You can see here that there are opportunities to move up within companies. This person reports to a Production Manager. Again, like any business, where you start working may not be where you end up. Especially with start ups and new industries like this, the opportunities will be many and varied. Further down the description it talks about working “…in conjunction with the Quality manager.”  Again, lots of opportunities and lots of teamwork  & communication will be required.

Under the direction of the Production Manager the Production Specialist role is responsible for the daily operations of warehouse activities, ensuring operations are compliant with cGMP’s and safety guidelines. This position is responsible for the execution of production functions including, material handling, material staging, running production equipment, cleaning production equipment, inventory maintenance and record keeping in compliance with all regulatory requirements and company policies and procedures.

The Production Specialist ensures all activities within the span of their control will meet or exceed Centuria’s standards and meet full compliance of all applicable regulatory governing agencies. (e.g., FDA, EU, USDA, DEA, and DOT, etc.). In addition, this position is accountable for ensuring safe, cost-effective, and efficient production operations.

All areas of responsibility listed below are essential to the satisfactory performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.

  • Responsible for ensuring that materials are staged properly for production areas.
  • Responsible for moving or picking up controlled and non-controlled substances for use in production.
  • In conjunction with Quality manager, be responsible for receipt and sampling of all raw materials, other chemicals and supplies required in Production, QC and R&D, and updates to all manual and automated records as required.
  • Responsible for assisting in inventory of vaults and other controlled substance storage areas, and may be required to verify inventories and prepare reports required by the Drug Enforcement Administration (DEA) and other regulatory agencies.
  • Responsible for completing all training requirements and maintaining 100% compliance with all assignments.
  • Responsible for maintaining work areas and performing job functions in a safe and efficient manner in accordance with company policies and procedures, Good Manufacturing Practices (cGMPs), Standard Operating Procedures (SOPs) and Batch Record instructions.
  • Responsible for performing additional related duties as assigned.

Qualifications

Any equivalent combination of education, training and/or experience that fulfills the requirements of the position will be considered.

Education/Certification/Experience:

  • Requires High School Diploma or equivalent.
  • Prefer previous experience in a manufacturing environment within pharmaceutical, nutraceutical or food processing industries.

Interesting that they are looking for this manufacturing background. Who said “manufacturing” was dead? 🙂

POST HARVEST MANAGER

cannabis careers
—–Image by isuru prabath from Pixabay —–

The Post Harvest Manager is responsible for supervising the day-to-day post harvest work in accordance with standards set by Nature’s Remedy. You will provide direct support for all Post Harvest Associates, including schedules, training, policy and procedure updates, and adherence to Standard Operating Procedures including managing and tracking the harvest, dry, trim, cure and packaging of product. Responsible for highest possible standards of work in post harvest, maintaining facility compliance, and cleanliness in accordance with State regulations.

Education/Experience:

  • Cannabis experience preferred
  • Management experience preferred
  • Experience in quality control is helpful

Required Knowledge and Skills:

  • Experience with automation systems
  • Able to operate post harvest machinery
  • Ability to adapt to changing priorities
  • Ability to communicate clearly and accurately
  • Ability to exercise independent judgment
  • Ability to initiate and follow through on work independently
  • Ability to train staff
  • Ability to work collaboratively in a team environment
  • Ability to work in a fast-paced environment
  • Able to maintain confidentiality
  • Delegation and the ability to perform well under pressure
  • Desired work ethic includes being detail oriented, highly organized, positive, enthusiastic, and eager to learn.
  • Proficient written and verbal communications skills
  • Proven ability to develop and maintain and positive team environment
  • Proven efficiency and ability to prioritize and manage time and task for self and others
  • Strong computer skills for data entry is required.
  • Understanding of and ability to oversee and manage all production cycles in large-scale agriculture

EDIBLE PRODUCTION

Utopia will depend on the Edible Production Hand to consistently produce and package precise edible products. This position requires an individual to be familiar with, and have worked in, commercial kitchens. As part of the team, the qualified individual will be responsible for meeting production and packaging goals, exceeding quality control standards and working effectively as a member of the team.

Responsibilities and Duties

  • Follow Standard Operating Procedures put in place by the Production Manager
  • Accurately and consistently produce edible products per recipe specifications
  • Package edible products
  • Meet production and packaging goals
  • Assemble finished products into ship-ready boxes
  • Clean and/or sanitize work areas, utensils, and/or equipment
  • Provide feedback regarding position and role efficiency
  • Flexibly react to changes in the position and company
  • Comply with all state and local laws per new cannabis regulations

Qualifications and Skills

  • 3+ years of commercial kitchen experience required (wholesale food production experience preferred)
  • Ability to maintain productivity without direct supervision
  • Excellent time management skills and ability to organize tasks within shifts
  • Ability to perform repetitive tasks for extended period of time
  • Strong communication skills
  • Excels in team environment; follows directions easily
  • High attention to detail and extremely organized
  • Able to adapt to changing roles and responsibilities in a fast-paced environment
  • High School Diploma or GED required
  • Must be 21+ years old
  • Fluent in both written and spoken english
  • Physical Demands: consistently standing and moving throughout shift, capable of lifting items up to 50 lbs
  • Must have excellent manual dexterity and impeccable personal Hygiene

4] RETAIL

Here customer service is king. If a person has strong customer service skills and background and believes in the product, they are qualified. “Budtenders” – (see below) even people with a background in bartending could transfer their skills here.  They might also be called “Member Liaison” as the welcoming face in our dispensaries and provides customer service and education to our members.  Another place calls a similar position, “Dispensary Concierge”. Regardless of what you call them, these are ‘customer service’ and entry level positions.

Budtender position – Full time position

  • The role of the Budtender is to ensure that our clients and patients are cared for in a way that is consistent with our brand standards.
  • In their role, they will demonstrate a level of knowledge that will provide important information to each patient regarding our strains and products.
  • The Budtender should be well versed on the topic of cannabis in regards to health and wellness.
  • Subject matter expertise should include: strains, cultivation, medical attributes of different strains and products both personally and anecdotally, general industry knowledge and the science of medicinal marijuana.
  • The Budtender job requires constant critical thinking and problem solving.
  • Budtenders need to fully listen to what a patient is relaying, and then draw on their knowledge of our product base, science of medicinal marijuana, and general industry knowledge to best advise them.
  • Being able to connect and build relationships with clients and patients is a must.
  • A personal relationship with marijuana is also invaluable when assisting and educating clients and patients.

Final thoughts.

This is an important industry that career coaches / service providers need to continue to be aware of as more and more clients we serve are going to be interested in working in this field.

Thanks to Google, I will now be receiving hundreds of ads for cannabis, CBD products, and jobs in the marijuana industry for the next 3 months now that I have been googling on this subject 🙂

I will be doing an interview soon with a consultant in the field and a Human Resources person to continue to gain a better understanding of the occupations and skill sets companies are looking for.

As always, I appreciate your thoughts and feedback on this topic.

*If you missed Part 1 of this series read it now.

Jim Peacock is the Principal at Peak-Careers Consulting and writes a monthly newsletter for career practitioners. Peak-Careers offers discussion-based online seminars for career practitioners focused on meeting continuing education needs for CCSP, GCDF and BCC certified professionals as well as workshops for career practitioners and individual career coaching. He is the author of A Field Guide for Career Practitioners: Helping Your Clients Create Their Next Move

Sign up here to receive my  TOP 10 TIPS WHEN WORKING WITH AN UNDECIDED PERSON.  You can also receive the career practitioners newsletter which includes a variety of career topics, industry news, interesting events, and more. 

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Filed Under: Career Tagged With: cannabis careers, cannabis jobs

Cannabis Careers

October 28, 2019 by Jim Peacock Leave a Comment

Cannabis Careers Clarified

Cannabis Careers
————Photo thanks to Pixabay 7raysmarketing

“...some economists and investors  believe the legal marijuana industry could overtake manufacturing by 2020.”

“34 states have legalized medical marijuana and there are over 211,000 full-time jobs across the country”.

Legal cannabis is currently the greatest job-creation machine in America. The cannabis careers workforce increased 21% in 2017. It gained another 44% in 2018. We expect at least another 20% growth in jobs in 2019. That would represent a 110% growth in cannabis jobs in just three years. (Source Leafly)

We need to “treat cannabis like any other business…the market will dictate itself”. Town Manager of Lisbon Maine, Diane Barnes. (Kennebec Journal / Morning Sentinel special edition Getting Clarity on Cannabis. August 3, 2019).

Maine has about 2500-3500 caregivers (what they call the medical marijuana people).

Note: Please note that not all states have legalized cannabis and that each state’s laws can be quite different with medical marijuana and adult use marijuana. My thoughts here are focused on job skill sets and the cannabis careers / occupations available.

Because marijuana is illegal at the federal level, there are no federal statistics or data to support my research, so I am relying upon a number of different sources. Leafly has done some research with Whitney Economics and that is where I have based some of my research on the cannabis careers.

My point here is not to debate the industry but to help career coaches understand the job opportunities in this growing industry.  I have had three clients in the past year who expressed interest in working in this field. One of them is currently working there, the other decided to be a school teacher, and the third one decided to stay in journalism. These are real jobs, with real benefits, that require a variety of skill sets.

[Read more…] about Cannabis Careers

Filed Under: Career Tagged With: cannabis careers, careers, careers in cannabis

What is Your Happiness Level?

October 7, 2019 by Jim Peacock Leave a Comment

What is your happiness level
at work? At home?

As you may know by now, I truly believe that we should all have a healthy work-life balance. Learning more about what a happiness level is, how you can diversify your happiness, as well as identifying which happiness level you are at, or which one you could move to, is important in balancing our lives.

My brother Mark attended a conference last week and was looking forward to networking with his colleagues but not necessarily looking forward to the topic or speakers.

But once the conference began, he said all he could do was think of me and wished I was there. It was all about how there are four levels of happiness in life. Knowing which one you are experiencing, or not experiencing, can help us all find ways to move toward the Level 4 Ultimate Good happiness.

*Image is from the spitzercenter.org website
happiness level
Their definitions are based upon some guy named Aristotle 🙂 who started thinking about this. Here are Aristotle’s definitions of the levels which line up with Spitzercenter.org above.
 
Level 1 is the immediate gratification level. Often from material objects. Tends to be short-lived.
Level 2 is more ego gratification. i.e. doing well at work feels good right? Or doing well in sports.. But again, not long-term.
Level 3 is doing good for others. Hmmm…. yes this does make me happier for longer
Level 4 happiness is the most difficult to describe. It involves a search for fullness and perfection. It has to do with finding the right balance between the other levels… and then some.
Two weekends ago, I was at Level 3 when our son, Jordan was married to a lovely woman Jovana. We are thrilled to be adding her family to our family as well. When people get stuck in level 1 which is more material and instant gratification, they often can’t figure out how to move on. Well the way to move on is to identify ways to experience different levels and see if you can find ways to move toward Level 4.
happiness level
As you look at your daily life, are you striving for all 4 types of happiness?
Are you stuck in level 1 which is more immediate gratification?

Each level has benefits but knowing that there are different levels of happiness gives us all something to strive for.

This is a new concept for me, so I am still exploring. All I know is that my memories of last weekend are lasting me a long time…one of the benefits of Level 3.

Learn More about the 4 levels here.

Also check out this website.
Challenge yourself to balance your work-life and seek happiness each day. And when you can, help your clients, who may be struggling with their careers to remember that focusing on the negative all the time is not healthy. Help them to find ways to seek some happiness even when they don’t like their jobs.
Read about mindfulness here as a way to get closer to finding that balance. (Read More)
Jim Peacock is the Principal at Peak-Careers Consulting and writes a monthly newsletter for career practitioners. Peak-Careers offers discussion-based online seminars for career practitioners focused on meeting continuing education needs for CCSP, GCDF and BCC certified professionals as well as workshops for career practitioners and individual career coaching. He is the author of A Field Guide for Career Practitioners: Helping Your Clients Create Their Next Move

Sign up here to receive my  TOP 10 TIPS WHEN WORKING WITH AN UNDECIDED PERSON.  You can also receive the career practitioners newsletter which includes a variety of career topics, industry news, interesting events, and more. 

Filed Under: Career

Using LinkedIn to Research: Who would have thought?

September 5, 2019 by Jim Peacock 4 Comments

Using LinkedIn to Research: Who would have thought?

LinkedIn may be social media but it is also the largest career database in the world. (Profiles of people, their career paths, jobs, and companies). Too many people do not realize the value of using LinkedIn to research.

using linkedIn to research

Yes, LinkedIn is:

  • your professional online presence
  • like your resume showing your experience and skills
  • a place to find jobs
  • a great networking platform
  • an information-sharing platform
  • also, a platform where you can do a ton of researching on companies and career pathways

Read this article or watch my screen capture to learn how you can:

  • Discover a company mission, goals, and values
  • Get a sense of the company culture
  • Identify people who work there now or did in the past to learn from and network with
  • See the career path of people who work (ed) there doing the type of job you want to do
  • See which skills, credentials, and training people have that are doing the type of work you want to do
  • And if you are lucky enough, to better prepare for an interview

After you have your LinkedIn profile to “All-Star” status (you don’t want people to see you are researching them or their company and have a profile that does not show your best)…

And, after you have refined your search and focused your career goals (even in broad terms, not necessarily narrowed down to 1 or 2 companies but at least you will want to be exploring some specific types of jobs)…

And, after you have done some research to identify your top 50 companies you are interested in learning more about… (Stuck in a Job Search? Find 50 Companies)

…then you are ready to use LinkedIn as one of your tools in your toolbox to discover mission, goals, values, culture, and much more.

Here are three areas in LinkedIn to research companies, career pathways, and people. 

Watch this screen capture of how to research companies on LinkedIn
(You can follow along with the  blog below)

Youtube LinkedIn
– – – CLICK ON THIS IMAGE FOR SCREEN CAPTURE

For demonstration purposes, I went to the Best Places to Work in Maine website and found a company I did not know well, called NFI North, Inc which provides mental health services.

Step 1] Company Research – Learning about their culture and career pathways.

In the SEARCH bar, type in the company you are researching and make sure you click on the “Company” logo.

This brings you to the company’s LinkedIn page. If you are interested in this company, or when you are interested after your research, click on “+Follow” so that you will begin to receive posts, announcements, and jobs. Look on the left side of the screen for the below tabs.

HOME tab.  Read what they have posted here to get a better understanding of the company culture.

  • Are they active here?
  • What are they posting?
  • Jobs?
  • Helpful tips?
  • Does this “feel” like a company you’d like to work for?

*Note: look to the right side of the screen and you’ll find “Similar pages”. This can be a very serendipitous way of discovering other similar companies

ABOUT tab. Typically gives you a nice overview of the company

JOBS tab. Yep…this is where you’ll find current job openings. Don’t worry if there are none posted or no jobs you’d like to do. Right now, research is what you want to do to find ways to network so you learn about jobs BEFORE they are posted.

PEOPLE tab. Here you will find six columns. You can only view two at a time and must navigate using the “Previous” or “Next” links to the right. (see image below).

LinkedIn to research

This is where you can identify people who work there, where they live, what they do, where they studied, what their major was, skills they have identified as needed in their jobs, and how you are connected. This is a treasure trove of information!

I recommend starting with the 3rd panel over, “What they do”. Click on the “Next” link. Then, click on the “Show more” at the bottom.

Find an area you are most interested in and click on it. (see image below).

This will then show you the people who are doing that job function.

Pretty cool 🙂

I choose “Community and Social Services” and at NFI North, it brings up 54 employees.

LinkedIn to research

You can then choose one of the six panels to narrow down your search even further as to Column 1 “Where they live”

Panel 2 “Where they studied”

Panel 4 “What they studied” You may want to find people who have a similar major

Panel 5 “What they are skilled at” This may help you determine skills you already have or skills you may want to develop

ACTION: this is where the “largest career database in the world” can help you look at career pathways to get to the job you want. Begin checking out some of the profiles of people and see how they got to their job. All the people who meet your criteria can be found below the chart. Pretty amazing isn’t it?

Step 2] Advanced Search – Identifying people who work there or worked there.

I like to start by going to the SEARCH bar in the upper left of LinkedIn, putting my cursor in the box, and press ENTER. (no need to type anything in this now – I’ll show you why) 

LinkedIn Screenshot

I like to use the “All Filters” function which will allow us to find people who currently work at NFI North and who worked there in the past. Both can be very helpful in understanding company culture. Click on “All Filters” and you will see a number of options. Find “Current Companies” and type in the company you are researching. It should pull up their logo. Select it.

Then do the same for “Past Companies”.

APPLY – In my case, it shows 7 people who are connected to me. One of them is a 2nd level connection (Derik) and six are 3rd level connections. 

*Note: My 2nd level person identifies which of my 1st connections are connected with Derik – If I want to connect with Derik, I could always reach out to these folks for introductions. 

ACTION: At this time you could review these people’s profiles to see what they do there, but I want to continue the research.

*Note: Do NOT connect from this screen because it does not allow you to write a note. When connecting always go to the person’s profile, choose CONNECT, and add a note as to why you’d like to connect.

Let’s click on “ALL FILTERS” again in the upper right.

Many times I am looking for “warm connections”, so I want to see if anyone graduated from the same college as me. Scroll down and type in your college. I selected the University of Maine (even though I didn’t graduate from there, I’m pretty sure no one graduated from Oregon State University at NFI 🙂

APPLY

In my example here of using LinkedIn to research, I have one possible “warm connection” who attended the University of Maine. If you do not know this person, I do not recommend connecting. You can always connect later if you do an informational interview or meet them somewhere. Right now, your focus is researching.

Now you know people who work there, people who worked there in the past, and how you can find alumni. A good start for your company research. Remember, LinkedIn is a tool to use. If you want to reach out to any of these people, find their contact information and ask for 10-15 minutes of their time…but this is another blog.

Step 3] Leaving LinkedIn to research on company websites & social media

Click on “Visit website” at the top and begin to explore the company’s website. 

  • Is their messaging consistent with what you’ve learned so far?
  • Does their mission resonate with you?

Typically at the top or the bottom of the website, you will find their social media links. You’ve already done the LinkedIn research, now check out their “messaging” on Facebook, Twitter, and wherever else they are.

  • Is their messaging consistent with what you’ve learned so far?

Use your analytical skills to determine content but also pay attention to your instincts and feelings. Not everything can be explained with data, and you want a company that “feels” right to you.

There are many other ways to use LinkedIn as a “tool in your toolbox” to learn about companies, develop your network, and identify possible careers. This is just one way that many of my clients will use LinkedIn as the largest career database in the world.

————————————————–

Jim Peacock is the Principal at Peak-Careers Consulting and writes a monthly newsletter for career practitioners. Peak-Careers offers discussion-based online seminars for career practitioners focused on meeting continuing education needs for CCSP, GCDF and BCC certified professionals as well as workshops for career practitioners and individual career coaching. He is the author of A Field Guide for Career Practitioners: Helping Your Clients Create Their Next Move

Sign up here to receive my  TOP 10 TIPS WHEN WORKING WITH AN UNDECIDED PERSON.  You can also receive the career practitioners newsletter which includes a variety of career topics, industry news, interesting events, and more. 

Filed Under: Career Tagged With: how to use LinkedIn, LinkedIn, using linkedin

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