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Career

Why I Write: And Why You Might Want To

June 7, 2021 by Jim Peacock 2 Comments

Recently, I went on another tech-free retreat for the day which I try to do monthly. It is a time to think, read, plan, do walking meditation, and to write. I mind-mapped out five new blogs (one of them is this one). Last week I was working with a student in my Facilitating Career Development (FCD) class and we interviewed each other for one activity and I had a very revealing “aha” moment. She asked me “there are times in our lives when we feel particularly energized and positive. What was yours?”

What immediately came to mind is writing. In the summer of 2018, I started writing my book, A Field Guide for Career Practitioners, and I devoted the first hour of each day (Monday-Friday) to writing. When the book came out in June 2019, I realized I missed writing each morning. In January 2020, I began writing my book on my travels in 1983-84 to New Zealand. Ahhhhhhhh…..I loved it.

writing in my journal
From my New Zealand journal backpacking on Stewart Island on the muddiest trails I’ve ever seen

I love framing up blogs each month for people like you, and I also write a Christmas newsletter to family and friends now for over 30 years. Even my New Zealand book was completely based upon seven steno-pads of notes I took on my 8 months of traveling.

But why write?

Writing helps me remember things better. My strongest learning styles are partly kinesthetic and visual. I need to “see” the words in my head on paper and writing them down is so tactile. Even when I attend conferences, I tend to take tons of notes and seldom need to go back to them after. Just the process of note-taking helps me remember key points. But of course, I can go back to my notes and pick up the salient points from the session whenever I want.

Reflecting on the written words is much easier than reflecting on thoughts and ideas in my head. (See Fuzzy Thinking blog from a couple years ago). When I have an idea that I want to explore, writing it down forces me to get it organized in my head. What are the key points? What are the most important points? Why are they the most important? When that is all in my head, it is difficult to see the nuances. 

When it’s written, I can see how to best re-order the writing so it makes the most sense. Obviously, when trying to convey an idea or make an argument, it really matters what order you present them. Ultimately, I want you, the reader, to “get it” or to understand my thoughts better. As an extrovert, I can “throw words out” when talking, but often those words really need to be better organized. Writing forces me to take my extroverted words which are flying around the room, and corral them into some type of organized sense.

As I think about this (and write about it) I realize that I write for these reasons.

To Educate: My weekly career emails, my regular blogs, and my book are all examples of me taking an idea or a practice I know, and share it with others to help them improve.

writing xmas newsletter

To Entertain: My Christmas newsletters are a recap of our year as a family, but I work very hard to make them entertaining as well. I’ve kept all of my newsletters over the years, and I know some of my family have kept some of them too.

My friend, Rees, was so disappointed when I converted from the typewriter with all the “whiteouts” (younger folks won’t even know what that is), typo’s, and mistakes, to the computer where I could “hide” all these changes.


Pictured here is my Christmas 1994 Peacock’s Tale with all it’s imperfections.


To Think: I like to journal each morning as a way to slow down and also to flesh out my thoughts on things.

For Legacy: My Christmas newsletters are a bit of legacy, and my New Zealand book about my travels was written for family and friends. Others can enjoy it, but it is a legacy book that I wanted to write for people who know me.

If you are a writer, I’d love to hear why you write.

If you are not writing regularly now, I encourage you to consider creating a routine and finding the time to write, then let me know what you think. (Write it down and send it to me 🙂


Jim Peacock is the Principal at Peak-Careers Consulting and writes a weekly email for career practitioners. Peak-Careers offers discussion-based online seminars for career practitioners focused on meeting continuing education needs for CCSP, GCDF and BCC certified professionals as well as workshops for career practitioners and individual career coaching.

He is the author of A Field Guide for Career Practitioners: Helping Your Clients Create Their Next Move and The Adventure of Finding Me in New Zealand. He is also the recipient of the 2020 Kenneth C. Hoyt Award from the National Career Development Association and the Mid-Atlantic Career Counseling Association’s Professional Contribution’s Award in 2020.

Sign up here to receive my  TOP 10 TIPS WHEN WORKING WITH AN UNDECIDED PERSON.  You will also receive the career practitioner’s weekly email on a variety of career topics, industry news, interesting events, and more. 

Filed Under: Career Tagged With: why I write

Teaching Online is Here to Stay

April 26, 2021 by Jim Peacock Leave a Comment

Covid-19 forced us to move online for our workshops, classes, networking, trainings, and more. I don’t see this move going away.

I have been teaching online since 2003, mostly as a hybrid, but also with my asynchronous 5-week seminars since 2010. My career coaching has been 95% through Zoom for at least five years now. I’m pretty comfortable online, especially for a huge extrovert. But not everyone is.

  • Career Workshops & Training
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I love face-to-face workshops, but…online teaching has it’s place.
Zoom Image by Jagrit Parajuli from Pixabay

As you think about that resume or LinkedIn workshop you’ve always done “live” or maybe introductory orientation style workshops i.e. “this is who we are”, or even networking events; here are some things I’ve learned over the years that I hope you can pick up some nuggets to make your online work easier.

BENEFITS

There are many benefits to the online environment, not the least of which is the reduced travel time. No gas, no wasted time getting there, no parking, easy to end, people can attend from anywhere geographically. It is also very easy to record a Zoom or Google Meet session to share with people who could not attend the “live” show.

Accessibility for some people with physical disabilities may be improved and the ability to attend events for working students and students with families, is greatly enhanced. 

DISADVANTAGES

This list will be longer…but, again, this technology and delivery system is not going away. It was already growing before 2020, but Covid-19 really amped up people’s willingness to try it…because they had to. Tele-medicine is now much more readily available to people in rural areas or who do not have transportation. 

Here are a few obstacles I deal with when teaching online. 

You do not pick up on the non-verbals as well as when you do a workshop in-person or on-site, the people who are “getting it” and want you to speed up and the people who are lost and need you to explain something in a different way. Even the people who need a break are harder to identify in the online environment. When you do an in-person workshop all this is much easier to pick up these nuances.

It takes a little more effort to create natural feeling interaction. In a face-to-face workshop, people are bumping into each other getting a coffee or putting their coat away, and the small talk makes it much easier to start an activity.

Zoom-fatigue is real and we need to be careful about over-using zoom.

PREPPING

Like any workshop, the better you prep, the better the workshop. When teaching online, now you have to add on all the technology and online aspects to your prep. I have 5-week long seminars and a 5-month Facilitating Career Development (FCD) class and for these, I always host a “Week Zero”. This week allows people to get comfortable with the Learning Management System and introduce themselves before the actual seminar or class begins. If you are doing a one-hour workshop, this is probably not needed. But there are still things you should consider doing.

Encourage your participants to check for any updates on the platform. You can also send questions or reading or activities ahead of time so that they come in ready to go.

Build in different ways of learning, just like you would with a live workshop. Consider polls, using a whiteboard or a shared Google Drive, encouraging use of the chat area, and of course breakout rooms. If you use breakout rooms, make sure you give very clear directions as to what they will do and keep it simple. In an in-person workshop, if someone is confused, they can just stop you and ask. Possibly assign a person to report out or ask them to do that first.

THE DAY OF

Download the latest version of whatever platform you are using and encourage your participants to do this as well. I discovered that zoom had done something different with their breakout rooms only after I failed to download the latest version. NOT a good time to find that out.

Restart your computer and possibly clear your browser history. Close everything on your computer that you will not be using. It is so annoying, and possibly embarrassing…to see emails or calendar reminders come in. They don’t need to know that it’s grandma’s birthday or your partner is reminding you in an email to turn the crockpot on.

Realize that things simply take longer on a video-conference. Nearly everything does. Getting people in. Asking if there are questions. Saying “please turn on your mike” 20 times takes time. If you have prepared well,  you will know what you can skim or skip and where you need to spend the time to get the competency across.

If you are going to have a number of people introduce themselves or answer a prompt, consider setting the order, rather than say, “who wants to go first?”  It is often easier to say, “Let’s start with Mike, then Jane, then Maha.” Let them speak, then pick the next three or four.

CONCLUSION

This pandemic stinks. I don’t like it and I’m sure you don’t either. But there really have been a lot of good things that have come out of it. I now Zoom-chat with my four siblings and 95 year old dad spread out over four states. I now communicate with my PCP when in years past I had to make an appointment to go in and see her. 

I have used zoom for my career coaching clients for years now and always had to explain what it was…not anymore 🙂 No matter what platform you use, Zoom, Google Meet, Go To Meeting, whatever, people are more comfortable.

How do you plan to leverage this in the future?

Barrier image Image by Saveliy Morozov from Pixabay


Jim Peacock is the Principal at Peak-Careers Consulting and writes a weekly email for career practitioners. Peak-Careers offers discussion-based online seminars for career practitioners focused on meeting continuing education needs for CCSP, GCDF and BCC certified professionals as well as workshops for career practitioners and individual career coaching.

He is the author of A Field Guide for Career Practitioners: Helping Your Clients Create Their Next Move and the recipient of the 2020 Kenneth C. Hoyt Award from the National Career Development Association.

Sign up here to receive my  TOP 10 TIPS WHEN WORKING WITH AN UNDECIDED PERSON.  You will also receive the career practitioner’s weekly email on a variety of career topics, industry news, interesting events, and more. 

Filed Under: Career Tagged With: online training, online workshops, teaching online

3 Words to Guide Me in 2021

January 4, 2021 by Jim Peacock 4 Comments

Since 2016, I have chosen 3 words to guide me through the year, rather than doing a New Year’s resolution. I find the words somehow lead me to new ideas and actions. Often they are reinforcing thoughts important to me, but there is real power in “sending the message out to the universe.”  I distinctly remember in 2017 my word “authentic” continued to come back to me when other people would say to me things like, “what I really like about your work is it feels so authentic.” Yeah, that happened at least twice that year.

Once again, I spent time on my December day-long retreat to think about 2021 and the 3 words I want to guide me this year. As I reflected on 2020, I felt that my two words “rebalance” and “strategic” guided me well. 

“Philanthropy” did not live up to what I had hoped. I did provide more pro bono career coaching and I had begun to do some career development workshops for the local Boy’s and Girl’s Club and then Covid hit and put an end to that. I did volunteer at the local food pantry once, but was uncomfortable with the close quarters it required…I am just not ready yet. 

I reviewed my journal for the year looking for themes and words that repeated themselves. No surprise, COVID was repeated many times but there was quite a bit of writing about anxiety as well. With the pandemic, social injustice, and the divisive elections, my life seemed to have an undercurrent of anxiety all the time.  2020 is best viewed in the rear view mirror, I believe.

After much thought about the past year and where I want to be in the next year, I have landed on these three words to guide me in 2021.

Understanding ★ Kindness ★ Be

3 words to guide me

UNDERSTANDING

Understanding ★ As I think about our divided nation, I struggle with understanding the many friends and family who are so different from me politically. I try hard to see their perspective on so many issues, from Trump vs Democrats, mask vs no-mask, and more. I hope that this word will begin to guide me toward learning how they think, what they think, and what motivates them, in order to find some common ground.

The blatant social injustice that is going on in our country hurts me deeply. I have tried to better understand how I have been a part of that injustice in the past and currently, and what I can do to help change it in the future. I have made it a practice to read on this topic, watch TedTalks that enlighten me, and follow people who are speaking about this, like Baratunde Thurston and others, as a way to help me understand the issues. Understanding the issues is the first step in being able to make change.

KINDNESS

Kindness ★  “Be kind to one another” is how Ellen DeGeneres ended her talk show for years. It is a simple statement and simple to follow her advice. Along with understanding people, I feel like the word kindness will guide me forward even when I don’t understand. Maybe it will help me understand people better, maybe it won’t, but if I lead with kindness first and always keep it at the forefront of what I do, it will help me be a better person. 

There were times this year that I didn’t feel kind towards everyone. There were people saying and doing things that offended me and my first reaction was negative. I want my first reactions to be kindness first. 2020 was a very difficult year for so many people, financially, socially, mentally, and more. I want to do whatever small things I can to be kind to others and hopefully make their day a little bit better if I can.

BE

Be ★   This word spoke to me. I rejected it initially thinking it was too small and did not carry the meaning of my three words over the years. But then I realized the power of this word in guiding me daily through 2021. I want to be present more. I want to be in the moment at all times. I want to be authentic in how I approach life…in all things I do. 

For me the opposite of this word is the “shoulds,” the “want to do’s,” and the “maybe’s. ” As I thought about all the times I say to myself I “should” do something or I “want” to do something, I hope to take those future oriented words and convert my thinking to the present…to be here, wherever that is and with whoever I am with. I want to be me at all times.

Those are my three words for 2021 and below are my three words for the past five years. I have printed them off and tape them to my bathroom mirror, the fridge, my photocopier in my office, and I will begin each journal entry by writing them down before I start journaling. This way I start each day thinking about these words to guide me.

Here are my words from past years. I don’t think they truly ever go away. They were important to me then and still are now, as a clue to who I am and who I want to be.

2016 – Health ★ Mindfulness ★ Focus

2017 – Intentional ★ Authentic ★ Wellness

2018 – Reach ★ Capacity ★ Consistency

2019 – Reflection ★ Purposeful ★ Gratitude

2020 – Philanthropy ★ Rebalance ★ Strategic

Do you choose three words each year?
Would you like to try it this year?
If you do, please share them with me.


Jim Peacock is the Principal at Peak-Careers Consulting and writes a weekly email for career practitioners. Peak-Careers offers discussion-based online seminars for career practitioners focused on meeting continuing education needs for CCSP, GCDF and BCC certified professionals as well as workshops for career practitioners and individual career coaching.

He is the author of A Field Guide for Career Practitioners: Helping Your Clients Create Their Next Move and the recipient of the 2020 Kenneth C. Hoyt Award from the National Career Development Association.

Sign up here to receive my  TOP 10 TIPS WHEN WORKING WITH AN UNDECIDED PERSON.  You will also receive the career practitioner’s weekly email on a variety of career topics, industry news, interesting events, and more. 

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Filed Under: Career Tagged With: 3 Words, three words

Improve Your Deeper Thinking

December 7, 2020 by Jim Peacock Leave a Comment

Deep work is the ability to focus without distraction on a cognitively demanding task. Cal Newport.

How do you improve your deeper thinking? Cal Newport wrote about the importance of deeper thinking in his book, Deep Work: Rules for Focused Success in a Distracted World. We live in a world filled with YouTube videos, Facebook, emails, Instagram, Pinterest, and more…which are ALL trying to keep you and your mind on them and only them.

One way to improve your deeper thinking is to read. Read books that will help you in your job, books that will inspire you, books that will take you on fantasy trips, and books that are pure entertainment. For those of you who are prolific readers, there is no need to continue reading this blog. Just go to the comments and share your thoughts 🙂

Improve your deeper thinking

For the occasional book readers or people who are not reading books these days, hear me out. TV, movies, YouTube videos, and social media can be very entertaining and serve a purpose. But recognize that it is “passive” thinking for your brain. You are taking in information that someone else is sending to you. There is not much ‘deep thinking’ here…which is fine. We all need entertainment. But if you want to stretch that brain a bit, let me suggest one simple way to do that: reading.

Here are some of the benefits, in my opinion, that come from reading books to help me with deeper thinking.

Increases concentration and focus. When I am reading a book, whether it is fiction or non-fiction, I have to focus on the words, the characters, the plot, or the meaning behind whatever the book is about. It is forcing my brain to leave the distractions of my everyday life behind and really focus on that book, at that time.

Memorization. In Cal Newport’s book, he talks about Daniel Kilov who can memorize a shuffled deck of cards, a string of one hundred random digits, or 115 abstract shapes. He has won silver medals in the Australian memory championships. There are tricks to doing this, but his point is that you can train your brain to memorize things that require the removal of all distraction…and gets us closer to deeper thinking. I am reading a John LeCarre novel now that requires me to memorize a variety of characters and it is a challenge, but I accept the challenge!

Connecting disparate thoughts. In James Lang’s book, Small Teaching, he talks about the difference between memorizing things and real knowledge of a topic. Experts, in all fields, have the ability to learn new information and to store it in their brains in ways that are “connected” to other things we already know. This improves your deeper thinking as well.

Stretching your brain. Your brain is like a muscle. It actually does not stop growing as we grow older; it improves on making connections between other things we have learned in our lives. This is why as people get older, they often get wiser. This is why as a career coach for over 25 years, I can come to different, often creative solutions to problems my clients present. By reading, you are stretching your brain and keeping it working, just like a muscle.

Slowing down. Even professional books that may be challenging to read can help us slow down. In mindfulness and meditation practices, people talk about the “monkey brain” that never stops thinking. We all have it. If you are just jumping from emails to Facebook, to YouTube, back to emails, from your phone to your computer to the TV, you are “feeding” your monkey brain. By taking even 15 minutes to read a book, you are calming your mind and teaching it to slow down.

I encourage you to pick up a book today. If not today, this week. Find a quiet place and a time each day at the same time and read. Turn off your phone or leave it in a different room. Even if it is for 10-15 minutes, you will begin to slow that distractible brain down and improve your deeper thinking.

In the mornings, I like to start my day with 10-15 minutes of reading a professional book, one that will help me in some way. What I like is, I start my day NOT chasing emails, and reading helps me to be slow…to read…to think…to be in the moment. In the evenings, I like to end my day with a historical book or a fiction book that helps me stop thinking about work. I tend to read for 15-45 minutes in the evenings and this is MUCH better than ending my day on the computer or the TV.

Think about it. If you read 15 minutes per day at an average of 250 words per minute, that’s nearly 4000 words in a setting, and 26,000+ words each week. That would get you through about a third to half of the average adult book.

Want to improve your deeper thinking?

Grab a book each day and make a routine out of it and let me know how you feel in a few weeks. 

Jim Peacock is the Principal at Peak-Careers Consulting and writes a weekly email for career practitioners. Peak-Careers offers discussion-based online seminars for career practitioners focused on meeting continuing education needs for CCSP, GCDF and BCC certified professionals as well as workshops for career practitioners and individual career coaching.

He is the author of A Field Guide for Career Practitioners: Helping Your Clients Create Their Next Move and the recipient of the 2020 Kenneth C. Hoyt Award from the National Career Development Association.

Sign up here to receive my  TOP 10 TIPS WHEN WORKING WITH AN UNDECIDED PERSON.  You will also receive the career practitioner’s weekly email on a variety of career topics, industry news, interesting events, and more. 

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Filed Under: Career Tagged With: deeper thinking, reading

How to get better at deeper thinking.

October 12, 2020 by Jim Peacock Leave a Comment

What are some ways you can train yourself to do deeper thinking? Why is this so important? I believe we are all a bit like a golden retriever in a room with four tennis balls bouncing around. We chase emails. We click on five different social media platforms. We send and receive text messages. We are too busy most days to simply slow down and think.

I read Cal Newport’s book, Deep Work to help me understand this topic better. He talks about the many benefits of Deep Work that requires longer periods of uninterrupted time that is much more productive. Cal’s definition of Deep Work is professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improves your skill, and are hard to replicate.

woman journaling
Pixabay/ kaboompics

One way that I try to do deeper thinking is to take monthly day-long retreats where I turn off my phone, leave the computer behind, stop all social media, and I journal, think, meditate, walk, read, and simply slow down. (Read more about my retreats).

I also try to start each day with walking meditation and take a 20-25 minute meditation break mid-day most days. You can learn more about this topic here.

I want to talk about how spending some time writing
can improve your deeper thinking.

I believe there is something powerful in taking a pen in hand and writing on paper…the kinesthetic connection between your hand and your brain is powerful. I can’t give you the scientific information to support this, I know it is true. It is why I love using card sorts with clients and call that particular workshop, The Magic of Card Sorts. Something deeper happens when you use your hands with your brain.

Writing forces you to take those thoughts out of your head to organize them on paper which helps with deeper thinking.

That simple process requires you to consider an order of importance, and then to describe your thoughts clearly. When you “leave it in your head” it seldom gets worked out enough. By writing it down, it helps you process the information and gets you to identify key themes or key points.

I like to mind-map my blogs. Here is a picture of my mind-map for this blog. My original was much sloppier writing so I re-wrote it so you could read my handwriting 🙂

It helps me organize my thinking and I can always add to it as I am going.

If you would like to practice deeper thinking for yourself, start journaling. I strongly encourage you to not type in a computer and to get yourself a journal book to write in. I try to write each morning and often I will flip back through my journal book to see if there are themes emerging and also so I can develop my thinking and add to some of my earlier thoughts.

You may want to nudge yourself to write for your colleagues or people you work with as a way to clarify some thinking. Again, most of us would do that on the computer. I challenge you to consider starting with pen and paper.

As you work on your deeper thinking and begin to write, I encourage you to share your writing with your network. You can do this on a blog or in a LinkedIn post or even write a LinkedIn article. When you push out your thoughts publicly, people can add to your thinking or be challenged to think themselves in a different way.

Finally, many of you are doing great things in your work. Why not consider writing an article for one of your professional associations?

I know that the Maine Career Development Association produces a monthly newsletter and they would consider articles from their members. Your chamber of commerce likes to share information, your place of work may have a newsletter, and national associations are always looking for good content.

For example, National Career Development Association has a monthly web-magazine called Career Convergence. They encourage members to write and are only looking for about 950 words. They provide editors to review your article before submitting and give great advice. I’ve written a few articles there. Here is one I wrote about “Stay Interviews” that I wrote a few years ago.

Here is one I wrote for the National Academic Advising Association (NACADA) in their Academic Advising Today, quarterly e-zine on how Academic Advisors are the like the Wizard of Oz 🙂

My point that I want you to take away is that writing can help you do deeper thinking. And we all need to find ways to do deeper thinking to slow down our fast-paced lives and to really T H I N K about what is happening and how we can improve our lives.

What are your thoughts on deeper thinking?

Jim Peacock is the Principal at Peak-Careers Consulting and writes a weekly email for career practitioners. Peak-Careers offers discussion-based online seminars for career practitioners focused on meeting continuing education needs for CCSP, GCDF and BCC certified professionals as well as workshops for career practitioners and individual career coaching.

He is the author of A Field Guide for Career Practitioners: Helping Your Clients Create Their Next Move and the recipient of the 2020 Kenneth C. Hoyt Award from the National Career Development Association.

Sign up here to receive my  TOP 10 TIPS WHEN WORKING WITH AN UNDECIDED PERSON.  You will also receive the career practitioner’s weekly email on a variety of career topics, industry news, interesting events, and more. 

Peak-Careers logo

Filed Under: Career Tagged With: deep thinking

What is Your LinkedIn Message?

August 31, 2020 by Jim Peacock Leave a Comment

Image thanks to www_slon_pics from Pixabay

Every word and every sentence on your profile is a message you are sending to people. All (or none) of the actions you take on LinkedIn, are a message. I encourage you to think about your LinkedIn message today.

Your LinkedIn message begins with the words on your profile, what you choose to include and/or exclude, and what you choose to do on LinkedIn. Let’s start with the words you choose.

WORD CHOICE

GOAL: To use the words that best describe what you do and are the words used in the industry you want to work in.

These are all words that have similar meanings.

Training. Educating. Teaching. 
Counseling. Coaching. Advising. 
But what is the message that each sends?

What words are used in your industry, or the industry you want to work in?

I used to call myself a career counselor or an academic advisor, but I much prefer to use the word “coach” now because it implies a different relationship with my clients. I am not going to tell them or advise them what to do. I want the client to figure things out and what is best for them, by coaching them through the process.

That simple choice of word change carries quite a bit of weight in how people perceive me and what I provide.

SENTENCES

GOAL: To demonstrate your value in short snippets of information so that people will actually read it.

I like to say when working with a client that your LinkedIn About Section should be written for the public, not your English teacher. Your English teacher wanted paragraphs that led with a sentence to set the theme and then at least three more sentences to support that theme or thought. Your paragraphs need to be shorter than this on LinkedIn.

Here is an example that comes from my About section of my LinkedIn profile. The About section is where you have 2000 characters to highlight whatever you want about yourself. Notice this snippet is two sentences and only takes up three lines (excluding the title).

★ CAREER COACHING ★

I believe people know what they want to do deep down in their hearts and I embrace the idea of “intentional serendipity” in all my work. Often people just need someone who can reframe their situation to see new opportunities.

Less is best. I could have written much more, and probably did when I first drafted it. What is the essence of what I want people to know? How do I get that in two sentences?

VALUE vs TASKS

GOAL: To let people know what value you bring to the workplace and what skills do you want to continue to use. 

The “old school” resume was a list of tasks and duties found on the job description. So many people simply move that information to their LinkedIn profile. Hiring managers and recruiters don’t want to see that on the resume nor do they want to see it on your LinkedIn profile. If everyone is using similar job descriptions, what makes you unique? This only tells me what you did do…not what you want to do or are really good at.

Hiring managers want to see your value. What do you bring to the workplace that makes you unique? What have you done to improve the workplace in the past? (And they will make the assumption you will do similar things in the future). I found this example in one of my first connections profile that demonstrates what I am talking about.

My clients are able to tell persuasive, captivating career stories with their unique promise of value throughout the following expertly crafted collateral:

► Powerfully Tailored Executive Résumés.

► Customized Cover Letters and Correspondence specific to job search strategy.

► LinkedIn Profiles highlighting organizational impact and leadership capabilities.

► Personal and Professional Executive Bios that focus and elevate their narrative.

► Insightful, Persuasive Interviews adding authenticity and credibility to career collateral.

When you read this, you really get a sense of what value she offers her clients.

YOUNG OR OLD
EXPERIENCED OR INEXPERIENCED

GOAL: You should choose if you want people to know how long ago something happened. It is your LinkedIn message and you decide when to highlight dates and when not to.

You should make a conscious decision on whether or not you want to include dates and over ten years of experience. In general, I recommend that my clients only go back ten years. What happened fifteen or twenty years ago was an eternity in many ways because the world of work has changed so much.

Although…some people may want to go back further because they want to send the message that they can do a specific set of skills or have knowledge of a specific industry. It is your message, you must decide.

For clients who are over forty-five or so (it depends), I recommend that they not include the dates of college degrees. If I were to put up my graduation in 1979, people would make assumptions whether they wanted to or not. There is so much implicit bias in all of us. Hmmm….he’s old. I wonder…

By leaving it off, I am choosing my LinkedIn message.

A recent college graduate, you always want to include dates. Hiring managers need to know that they are looking at a person who recently attended college and will typically not have a lot of work experience. They could have internships or taken industry-related courses, but they are not looking for ten years of experience. So, go ahead and tell them the dates.

ACTION vs INACTION

GOAL: To demonstrate that you are committed to your profession and support learning and networking.

LinkedIn is the place for your professional online presence. Is your profile completely filled out? If not, is it because you do not know how to do it? Or you don’t care? Or you are unorganized?  The last thing you want is for others to look at your profile and ask themselves questions like these, or worse, fill in their own responses. (Read my blog, Start from the Beginning if this is you). You get to choose how you are presented to the world so take advantage of all LinkedIn has to offer.

Did you “like”, “comment”, or “share”, any posts on LinkedIn recently? If so, it shows up in your Activity Feed. 

Have you written any recommendations on LinkedIn for any of your first connections?

What about writing a LinkedIn article? Blog? Not everyone will want to write original work, but you sure can “like”, “comment”, or “share” someone else’s work.

What is your LinkedIn message?

Can you improve it?

KEYWORD image thanks to Wokandapix on Pixabay
LinkedIn image thanks to QuinceCreative on Pixabay

Want to learn more about how to advance your skills on LinkedIn? Check out this 5-week online seminar with Bob McIntosh.

Jim Peacock is the Principal at Peak-Careers Consulting and writes a weekly email for career practitioners. Peak-Careers offers discussion-based online seminars for career practitioners focused on meeting continuing education needs for CCSP, GCDF and BCC certified professionals as well as workshops for career practitioners and individual career coaching.

He is the author of A Field Guide for Career Practitioners: Helping Your Clients Create Their Next Move and the recipient of the 2020 Kenneth C. Hoyt Award from the National Career Development Association.

Sign up here to receive my  TOP 10 TIPS WHEN WORKING WITH AN UNDECIDED PERSON.  You will also receive the career practitioner’s weekly email on a variety of career topics, industry news, interesting events, and more. 

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Filed Under: Career Tagged With: added value, LinkedIn, linkedin message, LinkedIn tips, value added statement

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