Taught by Bob McIntosh, one of LinkedIn’s Top Voices and considered to be a LinkedIn authority. Visit his LinkedIn profile at: www.linkedin.com/in/bobmcintosh
This seminar addresses the three major components of LinkedIn.
- Creating a powerful profile
- Building a focused network, and
- Engaging with one’s connections.
The seminar is hands-on, with short readings and videos to reinforce the lessons. It is interactive, e.g., participants revise their own profile, learn how to actively connect with 10-15+ LinkedIn members, engage with people on LinkedIn, and more. Participants are evaluated on their discussions and work they do on LinkedIn.
BONUS: Each participant receives a half-hour LinkedIn profile critique from either Bob McIntosh or Jim Peacock, both of whom have reviewed hundreds of profiles over the years. This alone is valued at $150.
As a career coach, advisor, or career service provider, it is critical that you have a strong profile and a good understanding of how to use LinkedIn in career development. This seminar is designed to help you, help your students/clients better understand the power of LinkedIn in career development.
INSTRUCTOR: Bob McIntosh
Instructor: Bob McIntosh
Participation: 5-week commitment
Contact Hours: 15 hours
Course Fee: $419
Limited to 10 to produce the best online discussions
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FAQ’s
Each participant will be able to:
- Describe the importance of having a full profile that promotes themselves
- Identify at least four things that make strong profile
- Participate in a LinkedIn profile critique on the Zoom platform
- Describe three reasons why you build an online network of people who have similar interests
- Describe at least two ways to reach out to unknown LinkedIn members
- List three different ways to find potential connections and then connect with at least ten people
- Engage with connections in their network by commenting on their connections’ posts, sharing articles, initiating their own posts, asking questions and following up, etc.
- Explain the importance of hashtags and how to use them to classify contributions
- Describe how to tag people in your posts and why you would tag people
- Identify at least four websites to continue their, and their clients, education
Outline
Week Zero: Introductions and becoming comfortable with Canvas LMS
Week 1: All participants will be able to explain their experience using LinkedIn: how often they use it, their purpose for using it, how it will help their clients.
Week 2: Identify all sections of the LinkedIn profile and they will participate in a profile critique.
Week 3: Participants will learn about building a LinkedIn network.
Week 4: Participants will learn about the third component of a successful LinkedIn campaign, engaging on LinkedIn. They’ll learn that there’s a difference between being active and engaging on LinkedIn.
Week 5: Participants will summarize what they’ve learned about the three components of LinkedIn, creating a strong profile, connecting with LinkedIn users, and engaging on LinkedIn.
Format
Interactive online seminar on discussion boards with career professionals like you. Participants will have weekly assignments, readings, and discussions. Assignments open on a Saturday and are open for 7 days. You may log in and post discussions at times convenient to you. I only ask that you post initially each week by Wednesday so that the discussion can continue all week.
Course Materials
All articles are provided.
Technical Requirements
Must have Internet access with the ability to read Microsoft Word documents and Adobe PDF files and the ability to view video (primarily YouTube videos).
- Payment is due in full at least one week prior to seminar beginning unless other arrangements have been made.
- Cancellations must be in writing via email.
- Full refunds (minus a 3% PayPal fee for credit card payments) will be issued for cancellations requested at least a week in advance.
- If Peak-Careers cancels the seminar, a full refund will be granted.
- Cancellations less than 1 week before the seminar begins will result in a $50 fee.
- No refunds will be granted for cancellations once the seminar begins.
- Refunds will be issued within 2 weeks from the cancellation request date.