This seminar explores how to teach clients or students how to use LinkedIn to find employment. It addresses the three major components of LinkedIn, namely creating a powerful profile, building a focused network, and engaging with one’s connections. It is hands-on, with short readings and videos to reinforce the lessons.
This seminar is interactive, e.g., participants revise their own profile, and observe a LinkedIn profile critique of one participant; actively connect with 10-15 LinkedIn members, engage with people on LinkedIn. Participants are evaluated on their discussion and work they do on LinkedIn.
INSTRUCTOR: Bob McIntosh
Instructor: Bob McIntosh
Participation: 5-week commitment
Contact Hours: 15 hours
Course Fee: $360
Limited to 10 career service providers to produce the best online discussions
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Each participant will be able to:
- Describe the importance of having a full profile that promotes themselves.
- Identify what makes a poor and strong profile.
- Participate in a LinkedIn profile critique on the Zoom platform.
- Understand the importance of building an online network of people who have similar interests.
- Learn to be more comfortable reaching out to unknown LinkedIn members.
- Engage with connections in their network by commenting on their connections’ posts, sharing articles, initiating their own posts, asking questions and following up, etc.
- Identifying websites where they can use to continue their, and their clients, education.
Week Zero: Introductions and becoming comfortable with Haiku
Week 1: All participants will be able to explain their experience using LinkedIn: how often they use it, their purpose for using it, how it will help their clients.
Week 2: Identify all sections of the LinkedIn profile and they will participate in a profile critique.
Week 3: Participants will learn about building a LinkedIn network.
Week 4: Participants will learn about the third component of a successful LinkedIn campaign, engaging on LinkedIn. They’ll learn that there’s a difference between being active and engaging on LinkedIn.
Week 5: Participants will summarize what they’ve learned about the three components of LinkedIn, creating a strong profile, connecting with LinkedIn users, and engaging on LinkedIn.
Interactive online seminar on discussion boards with career professionals like you. Participants will have weekly assignments, readings, and discussions. Assignments open on a Saturday and are open for 7 days. You may log in and post discussions at times convenient to you. I only ask that you post initially each week by Wednesday so that the discussion can continue all week.
All articles are provided.
Must have Internet access with the ability to read Microsoft Word documents and Adobe PDF files and the ability to view video (primarily YouTube videos).
- Payment in full is due at least one week prior to seminar beginning unless other arrangements have been made.
- Cancellations must be in writing, email is preferred.
- Cancellations less than 1 week before the seminar begins will result in $50 fee. The remaining amount will be sent to you within 2 weeks from receipt of the cancellation request.
- Cancellations once seminar begins – no refund.