Why does the word “networking” conjure up such negative thoughts for people? Many of my clients and the students I have worked with seem to believe it is only for “professionals” dressed in suits, playing golf, and smoking cigars. That image is not MY image of networking. So I asked myself, “What do I need to do to help explain networking to my clients?”
I searched LinkedIn for articles on networking and I found 214,500+ articles and the majority are focused on “What NOT to do”. Whew! Where to start? So I decided to post a discussion in the NCDA LinkedIn group and to email some key people in my network. I picked up many great ideas as well as confirmation on a number of my thoughts on this topic.
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