As a solo-preneur who provides so much content online, I really need to “get my head around” this digital marketing world. Jessie, my virtual assistant and I attended the Agents of Change conference in Portland Maine this year and received this book in our registration packet.
If you are a small business owner…get this book. Besides highlighting many paragraphs, I have 17 pages in this book with a bent corner which tells me I HAVE to go back and institute something into my business. Most books, I’d be lucky to have 2 or 3.
This book is chock-a-block full of good advice / tips on how to build your business using Rich’s B.A.R.E. model of:
- Build – your website to right
- Attract – customers using SEO, keywords, social media, blogging, and more
- Retain – develop an email list that keeps your customers informed
- Evaluate – google analytics and reviewing all your data
I found this to be filled with practical information that I can institute quickly and also knowledge about areas that I would like to contract out for. But at least I now know what I don’t know.