- Fans, not customers.
- Nobody notices normal.
- Opportunity knocks daily.
- Prepare for serendipity.
- Usefulness is worship.
- Don’t be friendly, be approachable.
- Don’t be different, be unique.
- Don’t be some guy, be That Guy.
As a result, you won’t just be memorable; you will be unforgettable. You will make a name for yourself.
“Don’t try to be different. In fact, don’t try to be anything. Just be. Be yourself. Be the same person no matter where you go. As a result, you WILL be unique. And people will notice. Because there’s nothing more approachable than authenticity.” – Scott Ginsberg