Stand Out: How to Find Your Breakthrough Idea and Build a Following Around it.
I had a hard time with the beginning of this book because I was constantly thinking how I could use this for clients and I thought it had limited use for most of my clients. She talks about finding your own breakthrough idea to create something new, how to go about making it happen, etc…
Then I shifted my thinking in the second half on how I could use this information to grow my own business, develop my own “tribe” of followers and that’s when I started taking notes.
Many of her ideas I have thought about before but I realized that I really DO need to do them now. For example, repurposing content such as possibly doing a podcast or webinar on a topic, then tweeting out the best pieces, and then creating a slideshare explaining key concepts discussed, and finally putting together a short video explaining my biggest take-aways.
I also liked her ideas of participating in a Master Mind group. A group of like-minded solopreneurs that meet maybe monthly to support and encourage each other.
Most importantly I love her chapter on making time for reflection – a key thing I have been thinking about quite a bit lately. She mentions a Dutch psychologist Ad Pijksterhuis who states that “unconscious thinkers” (people temporarily distracted) actually make better decisions than “conscious thinkers” (people who focus on a problem). My take-away? You have to slow down and take real “down time” daily, weekly, or monthly to just think. It is one reason that I like my ‘tech free’ day or ‘social media free’ day. Its just time to think and write.
It’s all about branding yourself and using content that makes you unique. If this is something you are interested in, then this is a great book.