By Nancy Marshall, the PR Maven.
I was recently on the PR Maven Podcast (Episode 63) and true to Nancy’s love of networking and generosity, she sent me this book after our podcast as a thank you. I devoured it in short time. It is filled with tips and practical advice on how to take your small business to the next level in regards to public relations.
There are a number of things I have been doing right for PR, but scribbled all over the margins and made notes on places I could improve. Like Nancy, I am a networker and that has helped me tremendously over the years. What I am not as good at is leveraging a number of other PR practices.
She begins with what PR is and how it works, the importance of having a game plan, the art of storytelling, using social media to generate interest and much more. She has a great appendix with examples of the important things she is recommending you to do. Two very important examples in the appendix are the Message Map and the Measurement Dashboard.
If you are a small business person and want to get yourself onto the right direction for growing your business, then you need to read this book.
Thank you Nancy for all your great advice and your willingness to share your experience.