The author does a nice job describing what really motivates people and how we have progressed from a “I don’t want to be eaten by that tiger” to the “carrot and the stick” mentality of motivation. But this “carrot and the stick” mentality simply does not work anymore.
He describes Motivation 3.0 which has to do with giving people autonomy to do their job, the ability to be creative, and to nurture their drive to ‘master’ a subject.
A great read that I highly recommend to people working in the career field, those who supervise others, and anyone who wants to try and understand motivation better.
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