Launch. By Jeff Walker

I have been focused on my website and e-marketing lately and someone recommended Launch. This book is about Jeff’s “secret formula to sell almost anything online“, he calls it his Product Launch Formula (PLF). He breaks the launch into 4 parts.

Pre-Prelaunch- where you begin to build anticipation with your community and can also be used to make tweaks to your product by using the feedback you get here.

Prelaunch-  this is a series of emails over 5- 12 days that gives some value to your community while activating mental triggers such as: authority, social proof, community, reciprocity, and anticipation.

Launch – this is the day you open your product to the community and usually has a finite number of days.

Post-Launch – this is the clean up where you demonstrate great customer service and set yourself up for future launches.

This book generated lots of great ideas for me on how to move forward with my business. I am thinking about using some of these principles in the future for launching webinars and podcasts. I feel like I have been doing some of these ideas but maybe not as in a sequential manner as Jeff is talking about, but none-the-less, it confirmed much of what I have been doing.

Now, with a much highlighted book on my shelf, I will move forward and try some of his tips / techniques.

If you are trying to sell products or services online, I highly recommend this book.