What are the Top Industries on LinkedIn?
I wanted to know what the top industries on LinkedIn were for Chapter 4 in my book, A Field Guide for Career Practitioners: Helping Clients Create Their Next Move. (Spring 2019). Unfortunately, I could not find anything more recent than in 2016.
So in February 2019, my virtual assistant (Patte) and I used the LinkedIn search function to look up every industry on LinkedIn and record the numbers of people in that industry.
There were a few surprises as I really thought I knew what I’d find. The biggest surprises were how high the construction field (#3) and the automotive industry (#9) were on the list. I could see that some people indeed were front line people like carpenters and mechanics, but the numbers were much larger for the owners, sales staff, human resources, and I.T. That makes sense as they are building their networks to provide more services.
I had no surprises with some of the top industries on LinkedIn such as Information Technology, Hospital & Health Care, Education Management, Retail, Financial Services, and others. If you are in these fields and want to advance you really need to have a strong profile and presence on LinkedIn.
The 10 least-represented industries on LinkedIn are shipbuilding, think tanks, political organizations, fishery, fundraising, tobacco, railroad manufacturing, alternative dispute resolution, nanotechnology, and legislative offices.
- Is this a reflection of the numbers of people who work in those fields?
- Or are these just industries that don’t need what LinkedIn offers?
Keep in mind, these numbers are still potentially signficant—even the field of nanotechnology has 177,799 (as of February 17, 2019). I would still consider having a LinkedIn profile in some cases in these least represented industries, as LinkedIn can still help you create your professional online presence. Even in these smaller industries, you want people to know what value you bring to the industry. Having a LinkedIn profile and online presence might just be the thing that sets you apart from others in your field.
Here are the Top 25 Industries on LinkedIn
2016 numbers are from Joshua Waldman’s post
|Feb 2019||Aug 2016|
|1||Information Technology & Services||17,076,099||1|
|2||Hospital & Health Care||13,445,850|
|12||Marketing and Advertising||7,447,442||2|
|14||Health, Wellness & Fitness||6,599,303|
|17||Oil & Energy||5,986,554|
|18||Food & Beverages||5,805,185|
|19||Mechanical or Industrial Engineering||5,257,926|
|21||Electrical & Electronic Manufacturing||4,894,985|
**How did we collect this information?
- Found a list of all the industries on LinkedIn
- Went to the search bar on LinkedIn (in upper left) and hit ENTER (left the search bar blank)
- Went to “All Filters”
- Typed in each industry
- Recorded the numbers
Thank you Patte for pulling these numbers together 🙂
If you are interested in seeing the entire list of industries check out this google doc. http://bit.ly/peakcareers103
Read more about LinkedIn here.
Jim Peacock is the Principal at Peak-Careers Consulting and writes a monthly newsletter for career practitioners. Peak-Careers offers discussion-based online seminars for career practitioners focused on meeting continuing education needs for CCSP, GCDF and BCC certified professionals as well as workshops for career practitioners and individual career coaching.
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Paula Brand says
Thanks Jim and Patte for pulling this data together. It’s very interesting and surprising that no one else has done it, including LinkedIn. I was surprised to see healthcare so high on the list. I know it’s a huge and growing industry but when I meet others in this field (nurses, physical therapists, doctors, etc.) I often find they say they are not on LinkedIn (though I find many nurses to be on facebook). Doctors have https://www.doximity.com/, which is like LinkedIn so they have an alternative. I have a good friend who works in rehab for nursing homes and he says it’s not the norm in his professional world. I’ve been trying to convince him for years to get on the LinkedIn train and now your data may help me convince him.
Jim Peacock says
thanks Paula. I just took a quick look and found lots mental health people, school counselors, some therapists, lots of HR people. So you are right, it may not be the Doctors but this is such a huge field. Lots of recruiters and HR people from what I can tell.
Mary J Kozicki LaFontaine says
Thanks. And, the career paths that are not industry specific (HR, training, finance, etc.) have influenced the use of LinkedIn and other similar tools. It’s an ever evolving world of work.
Jim Peacock says
Absolutely Mary, work is changing and LI’s industry names are not even keeping up