Owning my own business, I struggle with “selling” my online seminars too hard and “not selling them hard enough”. Do I send direct emails to potential clients? Do I post in Linkedin groups and add content? When do people buy? How hard do I push in my monthly newsletters to career practitioners?
In A World Gone Social, Ted and Mark do a convincing job of explaining their mantra, “Social First – Sell Second“. They make the argument that we live in a different world these days where one disgruntled employee or customer can post negative comments on a variety of social media sites and really hurt the company. AND happy employees and customers can also post, and that is where we should be focused.[Read more…] about A World Gone Social by Ted Coine & Mark S. Babbitt