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Peak Careers

Professional Development for Career Practitioners

Uncovering Social Media’s Hidden Gems

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Twitter and Facebook often get overlooked as professional social media sites by job seekers and some career practitioners. Other sites like Instagram and Pinterest often aren’t even on the short list of those looking to advance their careers.

This “hidden gems” course not only explores those “other” sites, but dives into detail about specific ways to use Twitter and Facebook for career development and job searching.

Most career practitioners already advise students and clients to use social media to connect with people and search for jobs, but are you aware of:

  • Four other major purposes of being actively engaged on social media for careers besides job searching?
  • Twitter chats in a variety of career fields, and professional hashtags to follow?
  • Finding jobs and internships on Twitter posted by individuals?
  • Promoting personal brands on social media sites such as Facebook, Instagram, or Pinterest?

This course will take a deep and wide view of social media, going well beyond profile best practices. Besides the importance of having an effective profile, we’ll cover:

  • Tips for networking, branding, researching, sharing information and finding jobs on social media
  • Tools and tricks of being actively and effectively engaged on social media sites to build networks and advance careers.
  • Using social media sites in an integrated way, leveraging Twitter and Facebook not just as stand-alone strategies but in partnership with LinkedIn

The target audience for this course is any career practitioner who advises students or clients about advancing their careers, from the early stages of planning and assessment to job searching. Career practitioners working with any age group in any advising setting (e.g., private practice, colleges, schools, government, non-profits) will benefit from this course.

INSTRUCTOR: Rich Grant, GCDF

Date(s): May 30, 2020 - June 27, 2020

Instructor: Rich Grant, GCDF
Participation: 4-week commitment
Contact Hours: 10 contact hours
(This is our only seminar not officially approved by CCE but it does meet the technology competency for GCDF)
Course Fee: $359
Limited to 10 to produce the best online discussions
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Upon completing the course, participants will be able to:

  • Broaden their social media repertoire to include more social media sites and more diverse activities in using the sites.
  • Identify four purposes for using social media sites for career advancement, besides simply having a profile and only using it for job searching
  • Expand their network of contacts by actively using Twitter, targeting individuals and groups via Twitter chats and hashtags for conferences and other events
  • Find jobs and internships tweeted by organizations, and also by individuals, and reach out to the hiring managers to pursue the opportunities
  • Use Twitter for researching information, sharing information, and building and communicating a personal brand
  • Find professional groups on Facebook and effectively network within those groups
  • Identify companies that use Facebook to source candidates and post jobs
  • Keep Facebook personal and social oriented, while targeting and getting connected to friends of friends on a professional level.
  • Use the “hidden” features of LinkedIn such as the “see alumni” tool and advanced people searches from a company page
  • Identify three ways to make contact with non-connections other than submitting a LinkedIn request to connect

Course Overview

The course is intended for participants who have some basic social media knowledge and experience and have an interest in creating or expanding their repertoire of other social media choices. It’s ideal for anyone who wants to learn more about the deeper and wider aspects of using social media to help their students/ clients with their career advancement.

Over the four-week period, we’ll cover:

  • What the appropriate social media site choices are for career-related purposes
  • How to effectively use social media sites for career advancement, beyond the basic and obvious components
  • Primarily Twitter and Facebook, with some tips, tricks, and awareness building about other sites

Topics by week will be:

Week 0 – Introductions, learning the platform, course overview

Week 1 – Twitter, including an initial Twitter chat

Week 2 – Facebook; continue to build on Twitter through more engagement including chats

Week 3 – Continue building on Twitter, Facebook. Intro to other social media choices.

Week 4 – Using LinkedIn and Twitter together; hidden features in LinkedIn. Final Twitter chat

Format

Interactive online seminar with participation on discussion boards with career professionals like you. Actively participate and engage with other people on social media (primarily Twitter, Facebook, and LinkedIn). we recommend spending at least 15 minutes each day and up to an hour or more on some days when we have the twitter chats. Participants will have weekly assignments, readings, and discussions, and we will schedule two Twitter chats at mutually agreeable times.

Assignments open on a Saturday and are open for 7 days. You may log in and post discussions at times convenient to you. Additional articles and videos will be available on the website to supplement our discussions.

With social media, the key to success is regularly interacting and connecting with people. To get the most value from these sites, it’s important to actively and consistently engage in conversation with other participants.

Instructor

Rich Grant is a Global Career Development Facilitator who has worked in higher education since 2004 and college career services since 2009. Rich was formerly a corporate planning analyst and a freelance writer and editor. Rich has presented at state, regional and national career services and internship conferences, including several presentations on LinkedIn and Twitter. He’s used Facebook and LinkedIn since 2006, joined Twitter in 2009, and has used social media in previous job searches.  Rich Grant, GCDF

Participant Expectations

Before starting this course, participants need to have already set up accounts on Twitter, LinkedIn, and Facebook and have at least a basic, minimal familiarity with using the sites.

During the four-week period, it will be important for all participants to actively use social media and interact with class participants and others online.

We expect that you will keep up-to-date on all assigned reading provided in the seminar, participate/comment on discussions within the course and on social media, and participate in at least three Twitter chats that occur at scheduled times.

Technical Requirements

Must have Internet access with the ability to read Microsoft Word and PowerPoint documents and Adobe PDF files and ability to view video (primarily YouTube videos).

  • Payment is due in full at least one week prior to seminar beginning unless other arrangements have been made.
  • Cancellations must be in writing via email.
  • Full refunds (minus a 3% PayPal fee for credit card payments) will be issued for cancellations requested at least a week in advance.
  • If Peak-Careers cancels the seminar, a full refund will be granted.
  • Cancellations less than 1 week before the seminar begins will result in a $50 fee.
  • No refunds will be granted for cancellations once the seminar begins.
  • Refunds will be issued within 2 weeks from the cancellation request date.