This seminar picks up where a lot of social media coaching leaves off. Most career practitioners know how to show job-seeking students or clients how to create a full, complete profile on LinkedIn. We all know that LinkedIn has a robust job board…
But…
- Have you taught job seekers how to promote themselves and boost their personal brands on Snapchat or Instagram?
- Have you recommended any Twitter chats for your students or clients?
- What about finding professional connections and jobs on Twitter?
- Do your students/clients know how to find and leverage their 2nd-degree connections on LinkedIn?
- With so many social media choices, what’s the recommended short list for job seekers?
In this four-week seminar, we will:
- Discuss the top reasons for engaging on social media: networking, branding, research, and finding jobs
- Provide specific suggestions that you can pass along to your students/clients about the major networking, research, and job search features of LinkedIn, Twitter and Facebook
- Briefly highlight other social media choices for networking and brand building
- Highlight social media success stories
With any social media outlet, the key to success is interacting and connecting with people. To get the most value from these sites, it’s important to engage in conversation with other participants. This seminar goes well beyond the profile itself and provides practical ways to actively use social media to enhance career success.
INSTRUCTOR: Rich Grant, GCDF
Instructor: Rich Grant, GCDF
Participation: 4-week commitment
Contact Hours: 10 contact hours
(This is our only seminar not officially approved by CCE but it does meet the technology competency for GCDF)
Course Fee: $300
Minimum of 5 participants to begin
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FAQ’s
Learning Objectives
Upon course completion, participants will know:
- What constitutes a “complete” profile for maximum effectiveness
- The ins and outs of LinkedIn and Twitter, learning about all the hidden features
- Where to find career information on Facebook, including job postings
- How to efficiently and effectively interact with people on social media with the goal of getting to know them, even before meeting them in person
- How to research career-related information and search for jobs
- How to strategically share information and engage with other people’s content to raise visibility to improve their standing as a subject matter expert
- How to use LinkedIn and Twitter in partnership with one another
- What to show their clients/students about proper and effective use of social media in their professional lives
Course Information
Course Outline
Week Zero: Getting to know you. Prior to the start date, week zero enables course participants to get settled in: log into to the course site and get comfortable navigating the web page. View the introductory video, and participants will introduce themselves and get to know each other through the online discussion board.
Week 1: The social media landscape. Overview of networking, branding, research, and finding jobs. Discuss the social media “short list” for career pursuits. Compare and contrast LinkedIn and Twitter; get started on the basics of Twitter.
Week 2: Hashtags and Favorites and Tweets, Oh My! Broaden knowledge and awareness of the Twitter environment, including Twitter chats. Start discussing LinkedIn.
Week 3: Focus on LinkedIn. Deeper discussion about the new LinkedIn user interface and where to find the key features. Different ways to search for contacts and reach out.
Week 4: Focus on Twitter. Creating lists, searching for jobs, and high-level view of advanced topics on Twitter. As we wrap up, we’ll all share our “ah ha” stories via Twitter chat
Format
Interactive online seminar with participation on discussion boards with career professionals like you. Actively participate on LinkedIn and Twitter, at least 10 minutes each day and an hour or more on some days. Participants will have weekly assignments, readings, and discussions, and we will schedule a Twitter chat at a mutually agreeable time. Assignments open on a Saturday and are open for 7 days. You may log in and post discussions at times convenient to you. Additional articles and videos will be available on the website to supplement our discussions.
Instructor
Rich Grant is a Global Career Development Facilitator who has worked in higher education since 2004. Rich was formerly a corporate planning analyst and has served in various capacities in colleges and universities, such as director of career services, director of business graduate programs, internship coordinator, and career advisor. He is also a freelance writer who has written blogs for YouTern.com and feature articles for a few colleges and universities. Rich has presented at state, regional and national career services and internship conferences, including LinkedIn and Twitter at EACE in 2015. He’s used social media since 2005 (LinkedIn in 2006, Twitter in 2009), and has used it in a couple of job searches.
Requirements
Participant Expectations
Before starting this course, participants should gain some familiarity with LinkedIn, Twitter, and Facebook. If you’re new to any of these sites, spend at least a week or two prior to the course to set up a profile, poke around and get familiar with it. During the course, read all assigned articles (provided in the seminar); participate in online discussions; participate in Twitter chats that we’ll schedule at a mutually convenient time.
Technical Requirements
Must have Internet access with the ability to read Microsoft Word and PowerPoint documents and Adobe PDF files and ability to view video (primarily YouTube videos).
Refund Policy
- Payment in full is due at least one week prior to seminar beginning unless other arrangements have been made.
- Cancellations must be in writing, email is preferred.
- Cancellations less than 1 week before the seminar begins will result in $50 fee. The remaining amount will be sent to you within 2 weeks from receipt of the cancellation request.
- Cancellations once seminar begins – no refund.